How To Add A Link To Instagram Post

To add a link to an Instagram post, choose the desired post, tap on the “Edit” option, paste the link in the caption or the bio section, and then tap on “Done” to save the changes.

In today’s digital age, social media platforms have become an integral part of our personal and professional lives. Instagram, with its massive user base, has emerged as one of the most popular platforms for sharing visual content. While Instagram allows users to post captivating photos and videos, adding clickable links within their posts is not a feature readily available to everyone. However, if you’re looking to share a website link or promote your blog, there are a few clever workarounds that can help you add a link to your Instagram post. In this blog post, we will explore various methods to make your Instagram posts more interactive and effective by incorporating clickable links. So, if you’re looking to boost engagement and drive traffic through your Instagram account, keep reading to learn How To Add A Link To Your Instagram Post.

How To Add A Link To Instagram Post: Step-by-Step


Step 1: Access Instagram on Mobile

Unfortunately, adding links to an Instagram post from a desktop is not possible. It can only be done through the iOS or Android app, not on a computer.

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Step 2: Start a New Post

To create a new post, simply tap the plus ‘+’ symbol located at the bottom center of your screen. This will allow you to begin crafting and sharing your content with others.

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Step 3: Choose Your Photo or Video

After selecting a photo or video from either your camera or gallery, simply hit “Next” to proceed.

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Step 4: Apply Filters and Edit

This step is not mandatory, but if you want, you can apply filters or make any necessary edits to your photo or video before proceeding by tapping “Next” again.

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Step 5: Draft a Caption

This limitation can be frustrating for both personal and business users of Instagram. Without clickable links, it becomes more challenging to direct followers to a specific webpage or external content. It’s important to keep this in mind when crafting your captions and consider alternative methods to drive traffic to your desired destination.

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Step 6: Include a Link in Your Bio Instead

Including a clickable link in your bio is a better approach. Add a call-to-action in your caption, such as “link in bio,” and save the post. Go to your profile, click “Edit Profile,” and paste or type the link into the “Website” field. This makes it easier for your followers to access the designated webpage.

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Step 7: Use Instagram Story or IGTV for Clickable Links

If you have a large following or a verified account on Instagram, you have the ability to share clickable links in your Stories and IGTV. Simply click on the hyperlink icon when creating a Story or add the link in the description for an IGTV video.


In conclusion, adding a link to an Instagram post is a simple yet effective way to direct your followers to relevant content or external websites. Although Instagram does not allow adding clickable links directly in captions, there are several workarounds available that allow you to share links effectively. By utilizing features like the bio section, Instagram Stories, or the swipe-up feature (for accounts with 10k+ followers), you can effectively drive traffic to your desired destination. Additionally, using third-party tools like Linktree or self-hosted landing pages can provide even more flexibility and customization options for your links. With these methods at your disposal, you can easily enhance your Instagram presence and engage your audience in a more meaningful way. So go ahead, start incorporating links into your Instagram strategy and watch as your engagement and website visits increase.

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