How To Add A Link In Instagram Post

To add a link in an Instagram post, you can either paste a link directly in the caption or use the “Swipe Up” feature if you have an Instagram business account with over 10,000 followers or a verified account.

In today’s digital age, social media platforms like Instagram have become an integral part of our lives. Whether you’re a fashion influencer, a small business owner, or simply someone who loves sharing their experiences, Instagram offers a versatile platform to engage with your audience. However, one limitation that Instagram has always had is the inability to add clickable links within posts. While this feature is available for accounts with a large following or verified status, what about the rest of us? Fear not, because in this blog post, we will walk you through the different methods to add a link in your Instagram posts, allowing you to direct your audience to external content or websites. With these simple techniques, you can make the most out of your Instagram posts and drive traffic to your desired destination. So, let’s get started and unlock the power of clickable links on Instagram!

How To Add A Link In Instagram Post: Step-by-Step


Step 1: Check If You’re Eligible

Clickable links on Instagram posts are limited to businesses or profiles with a substantial following. However, if you meet the requirements, you can add ‘Swipe-Up’ links to your Instagram Stories.

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Step 2: Create A New Post

After clicking on the ‘+’ button, you will be presented with various options for creating a new post. You can either choose an existing photo or video from your device’s gallery or take a new one using the camera feature within the Instagram app.

Once you have selected or captured the media you want to share, click on the ‘Next’ button located at the top right corner of the screen. This will take you to the next step in the post creation process.

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Step 3: Write Your Caption

After selecting the perfect filter and making edits to enhance your post, navigate to the final page where you can personalize it with a caption. Craft a captivating message that complements your photo or expresses your thoughts. This is also the place to add relevant tags and mention your current location, giving your post greater visibility and context.

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Step 4: Insert a call-to-action

In the caption, you have the opportunity to engage your followers by adding a compelling call to action. For example, you may entice them to take action by using phrases like ‘find out more by clicking the link in bio’ or ‘explore further by visiting the website through the link in bio’.

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Step 5: Post

Once you have written your caption, simply click the ‘Share’ button to effortlessly publish and distribute it to your desired platform or audience, making it visible to others.

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Step 6: Switch to Your Profile

After completing the post, access your profile by tapping the small icon located in the bottom right corner of the screen. This will allow you to view and manage your profile details, posts, and other personal information.

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Step 7: Edit Profile

To add a website to your profile, tap ‘Edit Profile’, go to ‘Website’ field, paste or type URL, then tap ‘Done’.

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Step 8: Direct Followers to the Link

With the recent update, your followers can now view important information in your Instagram post’s caption, guiding them towards the link in your profile’s bio. Stay connected and make it easier for your audience to explore relevant content.


Adding a link in an Instagram post can greatly enhance your engagement with your followers and drive traffic to your website or other online platforms. While Instagram doesn’t currently support clickable links in captions or regular posts, there are a few workarounds that can help you achieve this.

One popular method is to include the link in your bio and direct your followers to click the link in your caption or post description. Another option is to utilize the Swipe Up feature in Instagram Stories, which allows accounts with 10,000 followers or more to add clickable links.

Regardless of the method you choose, it’s important to remember that adding too many links or overwhelming your followers with promotional posts may come across as spammy. It’s essential to strike a balance between promoting your content and providing value to your audience.

Keep in mind that Instagram is continually evolving, and new features may be introduced in the future to make adding links more seamless. Stay up to date with the latest updates and explore creative ways to direct your followers to external content.

By following the steps outlined in this blog post and staying informed about any changes in Instagram’s functionality, you’ll be well-equipped to add links to your Instagram posts and make the most out of the platform’s potential for engagement and growth.

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